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5900台!“专”字当头!福田时代2019专用车领域发展未来可期

发布时间:2019-04-10 09:48:33 分享 反馈
×
  2019年4月9日,“福田汽车时代事业部专用车合作伙伴研讨会”在厦门举行。会上,福田时代相关领导与专用车改装厂代表、发动机厂家代表、经销商代表一道,共同对专用车行业未来发展趋势及战略合作的模式进行探讨,并与多家企业签署了总计5900台的战略协议。

福田时代研讨会成员合影福田时代研讨会成员合影

活动现场展出了多款福田时代国六专用车和国六底盘活动现场展出了多款福田时代国六专用车和国六底盘

  2019年一?#24452;齲?#31119;田时代整体销售超5万台,同比增长超20%。其中专用车业务累计销售3500余台,冷藏车和环卫车占比较高。

专用车市场逐年扩大,未来可期福田时代多种类卡车

  据统计,未来专用车业务会?#23395;?#31119;田时代10%左?#19994;?#38144;售份额,也是公司发展过程中不可或缺的一环。

  针对专用车业务,福田汽车集团业务副总裁、时代事业部总裁王术海表示,将以微车、卡车、工程车业务为基础,聚焦目标市场,重点发展环卫类、物流类、工程类三大专用车业务,打造具有核心竞争力的高性价比产品,力争成为行业内最专业的专用车底盘供应商。

  抓住国六标准切换机遇 提升专用车市场占有率

福田汽车集团业务副总裁、时代事业部总裁王术海福田汽车集团业务副总裁、时代事业部总裁王术海

  为了达成这一愿景,王总为参会人员介绍了福田时代今年的诸多规划。在产品规划方面,福田时代已于2018年10月,在业内率先完成国VI专用车底盘的全面首发,为即将到来的国VI提前布局,统一规划。微车聚焦环卫类、冷藏车和危化品运输车,卡车聚焦环卫类和物流类,工程车聚焦搅拌车、吊机类和作业类,新能源则聚焦物流类和环卫类,共规划开发52款国VI底盘产品,打造最具竞争力的专用车产品组合。在专用车产品开发过程中,优化产品组织、流程体系,快速响应市场需求,与改装车联合开发、专业化定制,提高产品开发效率,实现市场领先。

福田时代目前已经完成了多款国六专用车的研发福田时代目前已经完成了多款国六专用车的研发

  在网络规划方面,依托福田时代客户资源、供应商资源、经销?#22836;?#21153;资源,打造行业领先的专用车网络;建立以直供模式为主题,以委改、转供为补充的网络运作模式,实施差异化管理,实现厂商共赢。

研讨会会议现场研讨会会议现场

时代事业部常务副总裁郑夕亮时代事业部常务副总裁郑夕亮

  专用车业务的发展离不开合作伙伴的鼎力支?#37073;?#20026;了更好地提升竞争力,时代事业部常务副总裁郑夕亮表示,福田时代将重点从合作?#24335;稹?#25216;术对接、政策兑现等多方面对改装厂联合申报进行重点倾斜和大力支持;与改装厂的合作伙伴们共享现有销售、服务、供应商网络,为改装厂提供一站式服务支持;充分发挥时代数字营销传播平台优势,共享“异业联盟平台”,共同传播及推广改装厂产品;搭建汽车后市场业务盈利体系,拓宽增值业务渠道、提升盈利能力;搭建业务合作推广平台,整合资源,互利共赢;搭建业务直销平台,强化改装厂战略合作,深化生态营销模式应用与推广。抓住市场机遇,共同实现专用车销量再上新台?#20303;?/p>

福田时代为优秀改装企业颁奖福田时代为优秀改装企业颁奖

  全新时代,共享未来。福田时代将会?#20013;?#20135;品聚?#36141;?#31934;品工程,以用户为中心、以技术为驱动、不断为用户创造?#24405;?#20540;,共谋新时代美好未来,以全新战略部署改变市场格局,力争成为行业内最专业的专用车底盘供应商。

  • 阅?#20142;浚?
  • 来源:福田时代
  • 作者:林鹿
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