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歐馬可引領營銷創新 斬獲“年度最佳數字營銷獎”

發布時間:2019-01-22 09:07:19 分享 反饋
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  2019年1月21日,以“共建數字生態 重塑營銷體驗”為主體的第二屆渠道數字營銷盛典在武漢舉行。歐馬可作為受邀企業代表參加了本次盛會,并憑借數字營銷銷量貢獻8%的驕人成績,摘得“年度最佳數字營銷獎”。

  近年來,隨著互聯網、移動互聯網技術的發展和新一代卡車用戶特點的轉變,人們獲取信息的渠道也發生了巨大的變化。為了更好的應對環境的變化,歐馬可將互聯網與傳統營銷有效結合,積極創新,不斷改進營銷模式,以用戶精準用戶營銷、DMP線索營銷、數字體驗店為歐馬可數字實效營銷業務三大核心,打造精準用戶營銷、線上銷售線索、線下體驗的數據化營銷生態體系,力求精準觸達用戶、實現歐馬可品牌與用戶的零距離溝通、為客戶提供更專業便利的銷售指導及售后服務支持。

歐馬可摘得“年度最佳數字營銷獎”歐馬可摘得“年度最佳數字營銷獎”

  2018年,歐馬可在經銷商間不斷推廣數字營銷創新模式,提升經銷商業務能力。過去的一年,歐馬可對全國28個市場部60家經銷商進行了數字營銷專項能力培訓,尤其針對線索跟進、卡商寶平臺維護、內容發布,最終實現詢價線索增長80%,文章發布量同比增長133。

歐馬可數字營銷專項能力培訓歐馬可數字營銷專項能力培訓

  除此之外,還在優秀標桿經銷商培養、成交轉化等方面都進行精細化管理。歐馬可全國卡商寶合作經銷商線索成交率達到了13.86%,其中年度數字營銷轉化過百臺經銷商7家,50臺以上16家,歐馬可經銷商廣州市物建實業有限公司更是憑借數字營銷銷量年度195臺的業績,榮獲“2018年度數字營銷創新獎”。

  歐馬可榮獲“年度最佳數字營銷獎”,除了在數字營銷模式的創新和推廣之外,也離不開高品質、高效率的歐馬可超級卡車產品,作為當前國內中輕卡市場唯一一款超級卡車全新平臺的產品,歐馬可基于超級卡車全球創新聯盟成員的先進技術,嚴格按照歐洲技術標準流程,歷時四年歐洲研發打造,以276項技術升級,實現了車身、動力、底盤、電器4大模塊全面升級。。同時,歐馬可依托700余家遍布城鄉的服務網絡以及20多家配件中心庫,推進服務升級,為用戶打造便捷、高質量的服務解決方案,在提供高品質產品的同時,更注重高質量的服務。

歐馬可遍布全國的服務網絡歐馬可遍布全國的服務網絡

  未來,歐馬可將深化數字營銷工作,推動馬可部落精準用戶營銷、線上銷售線索、線下體驗的數據化營銷生態體系建設。其中馬可部落以區域意見領袖、經銷商、服務商為核心,為用戶帶來專業便利的購車、用車及養車指導,驅動線上、線下一體化體驗。歐馬可將持續借助更好的產品和服務體驗,推進行業高質量發展。

  • 閱讀量:
  • 來源:福田歐馬可
  • 作者:林鹿
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